The light bulb is used to symbolize the Ideas trait.
It represents the topic of the writing. Depending on the size of the light bulb, it can also represent how narrow the topic. If you think of the light bulb as a dimmer on a switch, it can be compared to the numbers of details -- few details - the light is low; many details - the light is bright!
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A writer should do the following:
Narrow the topic to something specific
Use fresh and original ideas
Write from experience
Show insight in the writing
Make the main idea stand out
Use supporting details
Stay in control of the topic
Develop the topic in an entertaining way